The EM Blog

Khadija was born into a rich family of Quraysh. Like her father, she became a successful merchant herself. The number of caravans she owned for trade equaled the caravans of all the other traders. This is what lead to her title, The Princess of Quraysh.

She was also given the title The Pure One. From her great generosity, she used her wealth to feed and clothe the poor. She also assisted them to pay off their marriage portions.

Khadija employed others to trade on her behalf. One of her...

According to science, humans can’t efficiently plan for more than 90 days ahead. If we take this principle and tie it with optimum self-development and productivity, we can achieve in 90 days what it takes most people an entire year to do.

This proven system of planning and executing results-focused tasks, intertwined with special personal management techniques can help you to achieve more and rapidly accelerate your business forward, inshaAllah.

***** Here are 3 steps to optimise your...

A PDF guide or document is the simplest form of a lead magnet. A lead magnet is something you offer for free to attract your target audience and make them give you their email address.

Once you have collected their email address, you can begin to nurture them and eventually sell your products and services. Your PDF can be a checklist, a report, a step-to-step guide or an eBook.

=== WHAT’S THE PERFECT SUBJECT? ===

Figure out a common PROBLEM your target audience has and deliver the...

We all know entrepreneurship can get really difficult at times: the stress of sticking to schedules, the regret of losing money due to a poor decision and dealing with the painful stings after someone cheats on you.

Islam teaches us beautiful solutions on how to deal with our negative emotions and how to emerge as stronger and better entrepreneurs. From these beliefs are:

>>> Give without expecting anything back in return.

>>> Be motivated about helping people and relieving...

Do you have a product or service that’s not selling so well? Have you tried adjusting your ad copy and testing different images, but still aren't getting any conversions?

More than likely, it’s because your offer doesn't sound appealing enough to get your prospects to click the “BUY NOW” button.

Here are 3 fundamental subjects to work on when you’re crafting your irresistible offer.

1) The Headline

The headline is so important. It’s the hook that grabs...

Allah dedicates a whole surah in the Qur’an to the beautiful story of Prophet Yusuf. In it are many life lessons from being patient and relying upon Allah to practical methods of seeking refuge from sin and advice on how to spend your wealth.

Here are a couple of gems we can take from the story to help us in our lives as Entrepreneurial Muslims:

1) Avoid Jealousy

In the first few verses, Prophet Yusuf’s father teaches his son about jealousy. He warns him to not show off his...

“My Facebook Page has been banned! What should I do?” This is one of the most common complaints I hear on Facebook. It’s happened to me and it’s definitely not a nice feeling. The best solution is to never let it happen in the first place.

Here are 7 top reasons why Facebook Pages get banned, and what you can do about it.

1. Creating Fake Accounts

Don’t pretend to be someone or something that you are not. That includes generic words like “house,” and...

It's extremely important to make sure your emails go to your reader’s inbox. If your reader can’t SEE the email, they won’t open the email nor will they see your offer. This could have detrimental effects on your business.

Here are a couple of do’s and don’ts to optimise your email deliverability.

================= DO =================

1) Do Give Valuable Information

>>> Keep things relevant to your niche. If people sign up to your list to learn about...

TESTING multiple versions of your Facebook adverts allows you to see which ones are working well and how to improve their performance.

There are plenty of different ways to test your ads. Some prefer the split-testing feature on Facebook. Others prefer duplicating ads themselves. Then you get a bunch of critics who say that these methods are not efficient enough because Facebook chooses the winning ads too soon. They argue that you should test each ad at the ad-set level.

SubhanaAllah,...

Publishing content-based videos and retargeting the viewers are one of the CHEAPEST leads you can get.

Brother Aaqib Ahmed asked me to take notes from several premium Facebook experts and this is one of those things that many of them kept emphasizing.

We all love videos because they’re interesting and allow us to consume a lot of information quite quickly.

>>> However, we do NOT like being sold to… (unless you’re a geeky digital marketer like me who watches adverts...