Here at Entrepreneurial Muslim, we believe in giving value to our clients and we understand the importance of raising the value we give.
You should always aim to serve your clients rather than shortchanging them for something that is really not worth what they pay for.
Remember when coming up with a cost for your product; don't let it be the only product that you are bringing out to your target market. Strange sentence indeed, but consider it this way, what sort of things are going to allow you to step-up your price and actually persuade individuals to purchase your products and services at the same time?
This is something that you really need to reflect on. What valuable package could you offer that will help your clients find the solution to their problems in more ways than one?
The caliber of your product and sales system are the obvious, however how about bonuses or extra freebies? What about testimonials from known and trusted individuals in your field?
Testimonials can be from clients or other people you have worked with that have got real results from your products and services.
It's not simply material things either. What about your reputation and how other people see you? So here's a bit of advice for you. If you feel that your product isn't worth the 400 dollars that you are charging, then increase its value through these techniques.
If you still don't feel it's worth it, and then at this point, you know that you're charging a bit much for it. You need to recognize that the price of what you sell your products and service should deliver the same amount of value to the client or even exceed the value given the client to truly be appreciated.
If you wish to succeed and get your price to perfection, you have to do a little work. Some research and a little brain work. It's not all aboveboard one two three. Understand that it's not about being cheaper than anybody else; it's about pricing your product right depending upon competition, who you're aiming your product at, its caliber, and your research and tracking results.
By now you ought to have a clear idea how much you wish to charge, and how you're going to go about it. If you have, great. Simply remember, the price you put up there on launch day doesn't have to be set in stone by hook or by crook.
Have a little trust in your stuff. Next time you produce that amazing info product, membership site, or piece of software, try to avoid selling it at reduced prices, as I assure you, it's not gaining you sales, it's losing you them.
There are a lot of ways to bestow worth to your product, and the means and techniques are forever changing through new and innovative twists on current strategies. It's worth watching out for these the next time you read a powerful sales letter from an entrusted marketer, and asking yourself, how are they adding worth to their products?
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